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Elevating Harvard Online's Digital Presence
Creation of the Harvard Online Brand
As the Digital Communication Strategist at Harvard Online, I spearheaded a transformative initiative to establish a dynamic and impactful online brand presence. Leveraging my expertise, I orchestrated the development of captivating templates, strategically optimized web copy, engaging blogs, and learner-centric engagement materials, all aimed at significantly enhancing Harvard Online's web visibility and learner engagement.
1. Revolutionizing HarvardOnline.com
In October 2021, Harvard Online embarked on a mission to establish a new digital home for its esteemed courses. Operating under a tight 4-month deadline, I assumed the responsibility of overseeing the end-to-end construction of the new website. From the initial discovery phase through design iterations to the final launch, I expertly managed the project, collaborating seamlessly with both internal stakeholders and external vendors to ensure our ambitious deadline was met.
3. Amplifying Learner Stories Globally
Harvard Online's learner base spans the globe, encompassing a diverse array of educational backgrounds. To celebrate these learners and their experiences, both locally and internationally, I devised an innovative video collection process for capturing learner testimonials. These powerful testimonials became instrumental in various promotional campaigns, including email and social media initiatives. Moreover, these authentic learner stories played a pivotal role in shaping product design, providing valuable insights for the creation of future courses that resonate with the learners' needs and aspirations.
2. Crafting Exceptional UX through Wireframe Designs
Collaborating closely with course and programmatic experts, I embarked on the creation of meticulous wireframe designs for all pages, with a keen focus on optimizing UX for our course pages. These pages serve as the primary information hub for potential learners and play a pivotal role in driving enrollment conversion. By refining multiple iterations and incorporating stakeholder feedback, my final wireframe design successfully elevated the user journey, providing an intuitive and compelling pathway for learners to explore and engage.
4. Conclusion
In summary, my role in the creation of the Harvard Online brand was marked by strategic thinking, project management acumen, and a dedication to delivering impactful results. From revitalizing HarvardOnline.com within stringent timelines, to crafting intuitive wireframe designs, and harnessing the authentic voices of learners to shape future initiatives, I am immensely proud to have played a central role in elevating Harvard Online's digital presence and fostering a more engaging and meaningful online learning experience.