Create. Convert. Retain.

Where UX and digital strategy meet.

What engages audiences?

What a great question without a simple answer! Attention is a hard one—odds are the user reading this has already bounced by the time they got to this period. 

Still here?

I’m Layna Martinez. A lifelong creator and generally curious human who geeks out about fun stuff like: user personas, viral brand campaigns, digital ecosystems, amazing front- and backend user experiences, creative storytelling, audience optimization, and (maybe my most favorite) analytics reporting. Seriously, the satisfaction of seeing your weekly metrics improve is a joy few will understand.

Below is a brief summary of my greatest hits, but I am always looking for the next challenge—plenty more mountains to climb. I’ll bring the innovation, creativity, and vivacity. 

Portfolio

Build a better front- and backend user experience

Create a new website for an incredibly recognizable brand

Double the average cart value without increasing overhead costs

About Me

I’m a digital strategist with a focus on UX. I have worked with recognizable brands across sectors including: TOMS Shoes, Warren For President, Biden Victory Fund, Harvard University, and MIT.

Boston based, but open to remote/hybrid work in other locations.